The e-commerce sector has rapidly evolved to become a key business driver. Electronic commerce provides clear benefits for consumers (e.g. greater choice and often, lower prices of goods and services, convenience, easier communication with sellers) and for companies (e.g., the potential to create new business models, new marketing opportunities and often, a more personal relationship between a provider and a consumer).
Despite providing benefits to consumers, e-commerce businesses face specific regulatory risks, and competition and consumer protection authorities keep a close eye on new business models developed in information technologies.
In accordance with its mission to protect consumers, UOKiK regularly inspects sale regulations of online stores. UOKiK appears to follow up on signals of possible anticompetitive conduct by manufacturers and their distributors. High penalties have been imposed in cases of resale price maintenance (RPM) and certain other forms of obligations imposed on online sellers. The European Commission has also imposed penalties for restricting the freedom of online sellers.
With regard to e-commerce, our Law Firm is experienced in: